Those of you who’ve read The No-Nonsense Proofreading Course will know that there’s a chapter on setting up and promoting your own freelance proofreading enterprise. In that chapter, I discuss attending networking events as a means of acquiring new clients. Because these networking events require you to be reasonably interesting and engaging and, superficially at least, proofreading isn’t perceived as being the most entertaining of topics, I provided you with a menu of real-life (and often amusing) proofreading blunders. Well, here’s one to add to the list.
I came across this on the BBC website today. The gift shop at Australia's Parliament House has been forced to take 200 mugs from its shelves. The mugs were supposed to celebrate the visit of US President Barack Obama. Unfortunately they welcomed “Barrack Obama”, instead. In large, bold type. The black and white mugs, featuring a smiling Mr Obama, retailed at $10 each. That’s $2000 down the drain. Not to mention the considerable embarrassment. Parliamentary services secretary Alan Thompson said that his staff had learned a "valuable lesson" and that new mugs would be ordered with more attention to detail. "It did seem a good idea at the time and I think it would have made an excellent keepsake... had the spelling been correct," he said. Ah, for the want of a proof reader...
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A couple of blog entries ago, I advised you to visit writing forums, offering your proofreading services free of charge, in exchange for glowing testimonials to plaster all over your website and promotional literature. Well, here’s another potential wellspring of free proofreading exercises and testimonials: Constant Content.
Constant Content is a free-to-join website where freelance writers can sell their articles and pick up article-writing assignments. Constant Content has a very high editorial standard and articles are routinely rejected due to errors or plain poor writing. All you need to do is join up. Pop along to the forum (which you’ll need to join separately) and offer your services. Make it perfectly clear that you are a budding proof reader and you are offering your services gratis, otherwise you are likely to be viewed as a spammer attempting to drum-up business. This is a great opportunity to get your teeth into some real proofreading work whilst accumulating those all-important testimonials (the kind of testimonials which are likely to guarantee you paying work in the not-so-distant future). There is a massive variety of articles, across a broad range of topics. Fast turnaround is essential as articles are often written to demand with deadlines looming. Best of luck. Click here to go to Constant Content. As you’ll know if you’ve read The No-Nonsense Proofreading Course or popped into the ‘About the Author’ page on this site, as well as actively working as a proof reader, I also spent two years working as an Operations Manager for the UK’s largest home shopping business, Shop Direct. During this time, I was responsible for overseeing the production of thousands of pages each year, from design, through repro, and finally on to print (or upload, in the case of the numerous websites). Crucial to this process were the proof readers, ensuring pages were presented to the public free from error.
Now, producing pages free from error was one goal (and, it goes without saying, an important one). Another (arguably more important) goal was getting the pages to press on time. Launch dates are crucial to any business with a vast amount of tightly coordinated marketing activity planned to orbit around such launches. As for ‘to press’ dates, these are, quite simply, set in stone. To miss them is to invite very hefty fines. I’ve known fines of as much as £20,000. Per day. So, as an Operations Manager, I was balancing the need for quality with the need to hit all scheduled milestone dates on time. This called for compromise. As a proof reader, particularly if you find yourself working for a commercially driven organisation (and few organisations aren’t commercially driven in one way or another), you’ll be called upon to compromise. This means identifying corrections that absolutely must be carried out and those which are ‘nice to do’. It’s going to hurt a little, I’m afraid, but you’re just going to have to be strong. Examples of the kinds of things that absolutely must be carried out include: • Spelling errors • Factual inaccuracies • Incorrect information (e.g. contact details) • Lack of clarity (and other ‘customer unfriendly’ copy) • Anything that might bring the business into disrepute Examples of the kinds of things that are ‘nice to do’ include: • Stylistic inconsistencies • Hyphen usage • Split infinitives and other slight deviations from the strictest rules of English grammar • Personal bugbears (e.g. you might be irked by the overuse of adverbs) When marking up a proof, use two different coloured pens, one red and one green. The red marks are crucial, the green ‘nice to do’. This enables you to demonstrate to your employer that you haven’t missed anything and at the same time lets them know that you fully appreciate the need for schedule adherence. When I was an Operations Manager, one of my duties was carrying out performance reviews. Those proof readers that showed an appreciation of matters beyond the scope of their day-to-day activities (i.e. recognised that they were part of a greater whole) always receives glowing appraisals. And, hopefully, so will you. Let’s not beat about the bush. The answer is ‘no’.
There is absolutely no such thing as an ‘officially recognised’ proofreading qualification. There is no magic certificate from any course provider that occupies the top spot on some ‘must-have’ list when organisations are looking to take on proof readers. Anyone telling you that their qualification is ‘universally recognised’, is being more than a little disingenuous. That isn’t to say, however, that certificates aren’t without value. I wouldn’t be too surprised if the possession of one of these little pieces of paper came into play as some kind of deal-breaker when considering equally gifted applicants. So, I’m disinclined to dismiss them entirely. In my 20 years of experience as a proof reader, however, I never once encountered anyone boasting such a qualification. Nor, as an Operations Manager responsible for hiring proof readers, did possession of a proofreading accreditation form part of any recruitment criteria I was aware of. Most organisations looking to employ the talents of a proof reader are going to be far more interested in your experience. Thankfully, The No-Nonsense Proofreading Course tells you precisely how to go about seizing opportunities to gain experience. It also tells you how to turn that experience into a formidable reputation by collecting as many testimonials as possible. What’s more, you can go about amassing all this experience and all these testimonials at zero cost to yourself. You simply need to invest a little time. Compare that to the cost of acquiring a qualification. I’ve seen courses advertised for as much as £200. Makes my little £7.99 eBook seem positively cute. In addition to looking at your experience (and demonstrating little or no interest in supposed qualifications), very many organisations will expect you to undertake some form of proofreading test, something that’s likely to tell them whether or not you’re their kind of proof reader. Remember, not all proof readers are born equal, and not all proofreading projects are the same, either. I’ve proofread novels and I’ve proofread legal contracts and they are, to say the very least, worlds apart. So, would I pay good money for a proofreading qualification? No, I wouldn’t. Should you? Well, as I said, they’re not entirely without value. But, I’m afraid I’m going to have to shirk my responsibilities and leave that one up to you. However you decide to proceed, I wish you the very best of luck. Well, this is it. Day one. The No-Nonsense Proofreading Course is now available to buy.
It's taken the better part of a year to condense 20 years of proofreading experience into a single, no-nonsense ebook. I'm very pleased with the result and I hope you'll agree. But this website isn't just a piece of elaborate salesmanship intended to convince you to part with your hard-earned cash; it's also a resource in its own right, containing a wealth of proofreading knowledge and information and lots of links to useful websites. So, please subscribe to our RSS feed. You won't want to miss out. Next time, we'll be looking at proofreading etiquette. |
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